Zoopla.co.uk set to integrate propertyfinder.com to deliver unrivalled offering to UK estate agents and home movers
Following the acquisition of the PropertyFinder Group from News Int'l over the summer, Zoopla.co.uk - the UK's fastest growing property portal - will integrate all of its websites onto a single, world-class technology platform in the next couple of weeks. The move will combine the best features of each website and deliver an enhanced experience for the group's estate agent members and millions of home movers that use the sites every month.
All of the brands in the Zoopla portfolio - Propertyfinder.com, HotProperty.co.uk and ThinkProperty.com (recently acquired from Guardian Media Group) - will become 'powered by' Zoopla and there will be significantly increased marketing investment put behind the Zoopla.co.uk brand from November onwards. UKPropertyShop.co.uk, the leading online agent directory, also owned by Zoopla will remain separate for the time being but members will continue to enjoy enhanced exposure in the directory as part of their membership.
The combined platform will offer huge advantages for agent members and an unrivalled set of features. By uniting the 3rd and 4th most visited property businesses in the UK, agents will benefit from greatly enhanced exposure for their listings and their brands. The Zoopla group will also power an impressive range of property partnerships with leading UK websites including MSN, Yahoo!, Guardian, Tiscali, UpMyStreet and Virgin.
There will be no change to fees for existing members but the combined group will now offer a unique dual pricing structure, giving agents the flexibility to choose between paying a fixed monthly fee for 'unlimited' leads or paying on a 'pay-per-lead' basis. Agent members will also soon be offered a whole range of new features exclusive to Zoopla.co.uk including valuation leads from potential vendors and a variety of premium placement opportunities to enable the agent's brand and listings to be featured more prominently.
Alex Chesterman, CEO of Zoopla Limited, commented: "The driving force behind our recent acquisitions was a desire to combine the expertise in the businesses and to create a unique, market-leading proposition for our member agents and the millions of home-movers using our websites every month. We plan to continue to transform the online property landscape in the UK and partner with our member agents to deliver more leads, more viewings, more services and help them to win more instructions and business. It is our intent to be the most efficient marketing partner for UK estate agents and provide them the widest possible exposure and best value online marketing services."
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
Notes to editors
Zoopla awards
We are proud to have won numerous awards and added several trophies to our cabinet:
Winner: 'Best Property Portal 2009' (Daily Mail UK Property Awards)
Winner: 'Best Real Estate Website 2008' (Websiteoftheyear.co.uk)
Winner: 'Best Property Website - Gold Award' (Web User Magazine)
Winner: 'UK's Most Promising Internet Company 2008' (First Tuesday)
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About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266