Zoopla.co.uk launches national TV advertising campaign

Leading property website, Zoopla.co.uk, has today launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital campaign to run over the coming months.

The new TV campaign will tap into the nation's obsession with the property market and is designed to increase Zoopla.co.uk brand awareness and drive even greater performance for its member estate agents. 87% of adults will see the TV ad at least once during the initial five-week period and the TV campaign will supplement the ongoing print and digital advertising activities undertaken by Zoopla.co.uk.

Zoopla.co.uk has grown rapidly since its launch in 2008 to become a key source of enquiries and exposure for agents across the country and is now looking to further capitalise on its impressive growth by increasing its brand awareness through a new multi-channel marketing campaign.

The TV ads centre on the theme that finding the perfect property is much like finding the perfect partner and reinforce the core Zoopla.co.uk philosophy that free and easily accessible information helps buyers, renters, sellers and owners make better-informed property decisions.

Zoopla.co.uk has been working closely with leading creative and media agencies on the campaign. VCCP (O2, Comparethemarket, Microsoft, Texaco and Standard Life) were responsible for the creative development and Vizeum (Coca-Cola, BMW, Five and Panasonic) handled the media buying.

Alex Chesterman, Founder and CEO of Zoopla.co.uk said: "Over the past 2 years, the pace of our growth has been unrivalled in the property portal space. Our marketing to date has been largely focussed online and we are now ready to turn Zoopla into a household name targeting property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents."

To view the video go to: http://www.zoopla.co.uk/improve-your-chances

- Ends -

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266