Zoopla launches ‘Back to Market’ listings tag to help agents boost consumer demand

Zoopla has added a new ‘Back to Market’ tag to listings which have fallen through and have had their status changed back from ‘under offer’ or ‘SSTC’ to ‘for sale’.

With approximately 40% of sales falling through at the moment, the new feature will help agents boost demand for these listings and will also capture the attention of consumers.

When an agent changes the status of a property on Zoopla.co.uk that has fallen through, it will now be pushed back up to the top of the search results page and will be marked with a yellow ‘Back to Market’ label.

Zoopla is also working to educate consumers on ‘Back to Market’ properties and shift the perception that properties are mainly relisted due to issues that have emerged during the survey process.

To educate consumers on the other, more innocuous reasons such as a failed mortgage approval, a chain falling through or a change in the buyer’s circumstances - Zoopla has created an educational piece of content for consumers on ‘5 little-known hacks to find your perfect home faster’ and is also promoting ‘Back to Market’ listings on its social channels.

Commenting on the launch, Nikki Cole, Director of National Sales at Zoopla comments: “We’re pleased to launch this much-requested feature for our agent's customers - which should provide a simple way for them to boost interest for a property that has just come back to the market. Back to the market properties often have serious sellers that are willing to progress with a sale and we’re looking forward to highlighting this to the thousands of in-market buyers that visit our website and social channels every month.”

- Ends -

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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