Zoopla.co.uk appoints top agencies for advertising campaign
Zoopla.co.uk today announced that it has appointed two leading agencies to develop and plan its multi-million pound above the line advertising campaign, which is scheduled for launch later this year.
Vizeum has been appointed to handle media planning and buying, whilst VCCP will be in charge of the creative development of the campaign. As the leading innovator in the UK online property sector, Zoopla.co.uk is looking to capitalise on its rapid growth over the past year by increasing its brand awareness through a multi-channel marketing campaign.
Founded in 2007, Zoopla.co.uk is the UK's most comprehensive property website, focused on helping consumers make better-informed property decisions and helping agents win more business. Recently released statistics show just how fast Zoopla.co.uk has grown over the past year and how it has become the second most-visited property website in the UK, behind only Rightmove.
Both appointed agencies have impressive client lists including Coca-Cola, BMW, Five and Panasonic for Vizeum and O2, Comparethemarket, Microsoft, Texaco and Standard Life for VCCP.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: "We are delighted to be working with these agencies who have both demonstrated a solid understanding of our vision for the business and brand and we are looking forward to building an exciting campaign to complement our unique proposition."
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About VCCP
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don't need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com, the Home Office, Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
Winning Marketing Week Magazine's Creative Agency of 2010 (adding to the title of Marketing's Creative Agency of the Year 2009)
Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year - the first agency ever to make both lists
Comparethemeerkat.com winning 'Campaign of the Year' in Campaign, Marketing and comparethemarket.com being awarded 'Brand of the Year' by the Marketing Society.
Creating social communications agency, ICON, to combine the best of advertising, digital and PR
Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
Expanding our international offering: the Berlin office continues to grow and we're opening our Czech office shortly
Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
Creating the Government's high profile Alcohol Harm Reduction and Sexual Health campaigns
About Vizeum
Media agency Vizeum UK is part of Aegis plc, one of the biggest marketing services networks in the world.
Vizeum has enjoyed strong business success through developing a fully integrated communication offering. We offer the best of both worlds, a dynamic thinking-led culture with big network resources and capabilities.
Our philosophy is crystallised in 'Start from a Different Place'. Finding the Different Place for brands is all about an agency passion for finding opportunities within the changing media landscape to engage with consumer on their terms to deliver better business results for brands. We prize and develop insight, integrated thinking and creativity in all our people.
Our client list is one of the most impressive in the UK market and includes Coca-Cola, BMW, Twentieth Century Fox, Five, Eurostar, MINI and Panasonic. Recent account wins include IKEA, Innocent & See-Saw TV.
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About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266