Zoopla appoints multi award-winning Lucky Generals as creative agency

Zoopla, the UK’s most comprehensive property portal, has appointed multi-award-winning agency Lucky Generals as its new creative partner. Lucky Generals, chosen after a competitive pitch process, will help Zoopla bring to life its brand and highlight the role the company plays in the lives of renters, buyers, sellers and landlords. Their work with Zoopla will begin immediately.

Commenting on the appointment Gary Bramall, Zoopla CMO, said: “Our ambition is to be the UK’s number one property destination and in Lucky Generals we have found the perfect partner to help us reach our goal. Their ability to combine incredible creative ideas with an unrivalled strategic insight made them stand out in a competitive field. They understand our brand and had great chemistry with the team. We can’t wait to begin working with them.”

Lucky Generals CEO Katie Lee said: "Sometimes when you meet a team you just know that you'll walk over hot coals to get to work with them. They're an inspirational leadership team in a category that we are all completely obsessed by, on a mission to become number one. We're looking forward to helping them do it."

Lucky Generals will work alongside Goodstuff Communications, Zoopla’s media agency. Goodstuff were recently awarded Campaign’s Media Agency of the Year and have worked with Zoopla since 2016.

Founded in 2007, Zoopla is a successful property marketplace offering services to renters, buyers, sellers and landlords across the UK. It’s website has around 55 million visits a month and 1.4 million unique users a month.

The company returned to private ownership in July 2018 after a purchase by a group led by American private equity firm Silver Lake. Since the purchase a new leadership team has been implementing a focused strategy, investing substantially in talent, technology, marketing and sales to help Zoopla improve the service it offers consumers and meet its ambitious growth plans.

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Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266