Zoopla.co.uk acquires Thinkproperty.com

Consolidation underway in UK property portal market

Zoopla.co.uk, the UK's fastest growing property website, announced today (15th July) that it has acquired Thinkproperty.com from Guardian Media Group (GMG) for an undisclosed sum.

Thinkproperty.com is a well-established UK property portal, launched by GMG in 2006 and focuses primarily on delivering leads to UK estate agents. Under the deal, Zoopla.co.uk will take over and integrate the Thinkproperty.com brand and website, benefiting from its current traffic of over 200,000 unique users per month, along with becoming the exclusive property search partner on the Guardian.co.uk website.

The deal stands to be a win for agents currently listing their properties on Zoopla.co.uk, who will now gain more exposure and receive more leads as a result of the acquisition.

Alex Chesterman, Founder and CEO of Zoopla.co.uk commented: "We are delighted to be leading the latest round of consolidation in this market as it reinforces our mission of delivering the best possible value to estate agents by increasing their exposure to a wider audience and offering them a broader range of services. We plan to continue to grow our traffic organically and look at possible further acquisitions as part of our commitment to become the most efficient marketing partner for UK estate agents."

Mark Goddard of GMG Property Services commented: "Zoopla.co.uk has made impressive progress in a crowded marketplace and their success in engaging with the UK property consumer via a differentiated experience reinforces the belief that the UK portal market is still able to be disrupted. The acquisition of Thinkproperty.com by Zoopla.co.uk continues to build on what is becoming a very compelling proposition for the UK estate agent and I wish Alex and his team well."

Since its launch last year, Zoopla.co.uk has already made a significant mark on the UK portal market, achieving record traffic growth despite property market conditions, bucking the fundraising climate by raising almost £4m at the start of this year and having become the 5th most-visited property website in the UK in its first year of operation.

- Ends -

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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