Leading UK property portals traffic up ten per cent in March
- pay-per-lead portal zoopla.co.uk fastest growing once again -
According to the latest website performance monitoring stats from the two leading independent sources, Nielsen and comScore, unique website visitors to the Top 10 UK property portals in March were up almost ten per cent (9.52%) in March on February's figures.
Zoopla.co.uk was revealed once again as the UK's fastest growing property portal in March, recording an impressive 26.2% increase in website traffic month-on-month as it continues to capture market share of online property consumers.
The Top 10 UK Property Portal Rankings has been compiled by taking an average of the unique users in the month reported by Nielsen and comScore, in order to provide the most accurate picture of the portal market. By averaging the two sources, the figures can be viewed as more stable and eliminate any bias of one reporting method over another.
The figures are encouraging for the industry, with all but one of the top 10 portals reporting increased traffic in March and highlighting the growing consumer interest required to fuel any market recovery. The smallest growth reported was for the PropertyFinder Group (0.22%), which fell well short of the average growth rates achieved by the other leading portals.
Top 10 UK Property Portals
Unique website visitors
Mar 09* | Feb 09* | MoM | |
|---|---|---|---|
Rightmove | 2,923 | 2,677 | 9.19% |
Digital Property Group** | 2,363 | 2,143 | 10.24% |
Propertyfinder Group** | 1,373 | 1,370 | 0.22% |
Nestoria | 644 | 562 | 14.59% |
568 | 450 | 26.22% | |
Trovit Homes | 388 | 396 | -2.02% |
Globrix | 410 | 345 | 18.84% |
Trinity Mirror Network** | 325 | 289 | 12.46% |
Fish4Homes** | 289 | 266 | 8.65% |
Home.co.uk | 194 | 155 | 25.16% |
Total for Top 10 | 9477 | 8653 | 9.52% |
* Average number of unique visitors per Nielsen & comScore ** Figures include combined audience from multiple websites
Alex Chesterman, CEO of Zoopla.co.uk, commented:
"March was a great month for Zoopla.co.uk with property searches conducted on our website now exceeding over one per second. It is fantastic to continue to see such strong support from our existing users who return to our website frequently and to also be attracting new users at the rate we are."
- Ends -
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266